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Job Title : Senior Manager / AVP – Digital Marketing
Industry : Insurance
Job Location : Mumbai
Designation : Digital Marketing

Job responsibilities :

  • Performance Marketing of digital accounts. S/He needs to be a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the team.
  • Drive marketing department’s commercial performance through systematic campaign-specific results and overall measurement.
  • Consumer acquisition & engagement using Digital Assets (Paid/Earned/Owned)
  • Own the life cycle of all digital assets with Corporate Branding
  • Responsible for lead generation and sales closure using digital platforms
  • Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies
  • Assist in building digital assets, day-to-day maintenance and refresh
  • Contribute to drive the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)
  • Competitor benchmarking
  • Own the performance marketing ROI
  • Liase for legal approvals needed for Digital Assets
  • Lead activities to drive relevant traffic to the digital assets
  • Web analytics to understand performance and bring about efficacy & efficiencies of spend
  • Lead marketing automation

Desired skills / Requirements :

  • Ability to lead and coordinate with digital agencies for creation of digital performance campaigns based on marketing insights and competitive landscape
  • Ability to think digital and translate digital ideas into reality
  • Good data orientation and creative thinking
  • Team player
  • Hard working & willing to learn

Eligibility Criteria :

  • Minimum 8-12 years of experience of contributing in Digital Marketing teams with proven record
  • Exposure to Website projects & concepts such as wireframes, CMS, user testing, design, UAT, website launch
  • Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc
  • Exposure of working in a Financial services / E Commerce / Banks / NBFC’s / Insurance companies would be an advantage
  • Graduate / MBA in Marketing